Pre-Seed · Aviation Infrastructure

The Missing Layer in Baggage Irregularity Response

Airlug sits between airlines and passengers as a neutral third party — structuring the information exchange that currently breaks down at every baggage incident.

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28M+
Baggage incidents/year (IATA)
$3.35B
Annual industry cost
85%
Complaints driven by lack of information
The Problem

Information Breaks Down at the Worst Moment

When a bag is delayed or lost, passengers have no visibility into what is happening. Airlines lack structured passenger data at the point of first contact. The result: misdirected complaints, frontline overload, and compounding brand damage.

"Yes, baggage delays do create noticeable operational strain. Complaints concentrate on frontline staff, pulling agents away from core duties."

— Envoy Air Supervisor (direct interview)
No Passenger Visibility
Passengers don't know what happened, where to call, or what to expect.
Frontline Overload
Agents spend hours on information-gathering instead of resolution.
Misdirected Inquiries
Complaints reach the wrong teams, multiplying response time.
Brand Damage
The opacity of the response — not just the incident — erodes trust.
Information breakdown visualization
Airlug solution visualization
The Solution

Airlug: Neutral Infrastructure for Baggage Response

Airlug structures the two-way information exchange between airlines and passengers — delivering status and routing to passengers, while providing airlines with pre-registered passenger data that lets frontline staff skip information-gathering and move directly to resolution.

1
Third-Party Trust
As a neutral party, Airlug's communications are perceived as fair — yielding higher acceptance than airline-direct messaging.
2
Information First
Proactive push notifications reach passengers before anxiety peaks, reducing inbound inquiry volume at the source.
3
Zero Friction Adoption
No major system overhaul required. Frontline supervisors select pre-set options. Minimal adoption barrier.
Market Opportunity

A $150M Infrastructure Layer Waiting to Be Built

Total Market
$150M
TAM
Top 200 airlines — full adoption
$69M
SAM
3 major alliances (57 airlines)
$21M
SOM
Oneworld full rollout — Year 7 target
Growth Strategy

One Certain Success → Industry Standard

Phase 1
Year 1–2
Proof of Concept
US Regional Airlines (e.g., Envoy Air). Validate frontline issues. Collect inquiry reduction & retention data via unpaid PoC.
Phase 2
Year 3–4
Monetization & Expansion
Oneworld Tier 2/3 members. Transition to paid contracts based on PoC data. Horizontal expansion within alliance.
Phase 3
Year 5–7
Industry Standard
Oneworld full rollout (28 airlines) + LCC Top 3. Target: $58M ARR — 23.1% of TAM.
The Ask

Pre-Seed Round: $3M

Round
Pre-Seed
Target
$3M
Runway
4 Years
Equity
15–20%
Use of Funds
BizDev / Airline Relations40%
Operations & Hiring35%
Product Dev & Maintenance15%
Contingency10%
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Team

Built on Frontline Empathy

TF
Takayuki Fuji
Founder & CEO

Former TV program director — covered Haneda Airport operations, developing a deep understanding of aviation complexity. Currently working in hospitality, accumulating daily practical experience in complaint handling and crisis management. The design philosophy of conveying complex information clearly forms the core of Airlug's UX.

Contact

Let's Build the Infrastructure Together

For investor inquiries, partnership discussions, or airline pilot program interest:

[email protected]LinkedIn
AIRLUG INC. — Established in Texas, USA (Planned)